The wide choice of content that we currently have at our
fingertips across the different platforms that are ever-changing is
astonishing. Sky have roughly 1141 channels (including radio), of which 607 of these
channels are free to air. With so much choice available to us it’s amazing we
ever find anything to watch.
The choice of content now allows for all generations to be able to
locate something that is of interest to them personally. Fighting over the remote has become less of a
common affair, as new technologies have been introduced into the household. Different age groups or family members with different preferences can now sit in different rooms using their own device and pick their own content. The idea of the
television bringing a family together is lost. With the impacting growth of
technology, broadcasters began to see opportunity for multi media platforms to
enable content to be viewed not only in the home but on the go with the new use of 3G and 4G networks.
Channels such as the Channel 4 and BBC began to use this to their
advantage by creating applications that would allow catch up television outside
of the home and on the go. The creation of BBC iPlayer across the internet
initially allowed the seven days to catch up on any programs they had missed.
In 2014, the amount of days the content was available to catch up was increased
from 7 to 30 days. BBC iPlayer is now accessible over many different devices
such as mobile phones, tablets, personal computers and smart televisions.
The Telegraph article Technology firms explore 'second screen' opportunity states that 'Watching TV used to be
regarded as an immersive activity'. Television distributers are now not only
making television programs but are expanding there content over several forms
of media including applications for our mobile devices that allow us to
interact with the television to keep our attention on the program that is showing.
The Telegraph states that 'nearly two thirds of teenagers use a second screen while watching television.'. This shows that the young generation that are growing up in a media driven world now have access, knowledge and understanding of the new technology probably better than the older generation. Not only are they starting off young with things such as LeapPads and Nintendo's, people as young as ten are owning iPods, iPads and many other mobile devices which can store applications for TV and film content that the industry are currently bringing to us.
The Telegraph states that 'nearly two thirds of teenagers use a second screen while watching television.'. This shows that the young generation that are growing up in a media driven world now have access, knowledge and understanding of the new technology probably better than the older generation. Not only are they starting off young with things such as LeapPads and Nintendo's, people as young as ten are owning iPods, iPads and many other mobile devices which can store applications for TV and film content that the industry are currently bringing to us.
In an article by The Guardian it states 'Nearly
one in 10 schoolchildren gets their first mobile phone by the time they are
five,'. I found that this was shocking, what need can a five year old possibly want with a mobile phone.
The use of a second screen has become increasingly popular for
people to use within the home. Second screen meaning the use of a portable
device while watching television or films, can allow access to supplementary
content or applications. The question is how distracting is the use of Second
Screen? How is it affecting the way we currently view television?
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