How distracting is the use of Second Screen whilst watching
television?
This
table is taken from a study by Nielsen, that tablet and smartphone owners use
their devices simultaneously whilst watching the television. A surprising 40% of people use their mobile device on a daily basis while watching their television.
Their attention whilst using the smartphone, tablet
or eReader, is not on the content being played on the television but on their device. They are distracted by their need to be on the device for whatever reason they see fit, these
40% of people on a daily basis aren't following the content story or plot as actively
as those who don’t have a device in front of them.
Distraction from the content can lead to missing
a vital part of a drama that leads the story. This could have a negative effect
on whether audiences continue to watch such program when it is scheduled again
as they haven't followed the storyline so therefore not invested in the
characters or plot.
Watching television has therefore, for at least those 70% of people choosing to use their device several times a week whilst watching television, a more passive viewing experience. But are these people using their devices in
conjunction with the television program that is being viewed? Or are we using our second screen's independent of what content is being shown?
Not only is our second screen distracting us from television
programs but also being equally distracted during the commercials. The lowest
percentage of people, were using their tablet or smartphone to look up
information related to the program or advertisement. This showing that other
things such as social networking, emails and unrelated information were
distracting the viewers attention. The viewers simply wished to use their device independently to do unrelated things meaning that they must not of been interested in the content which they've chosen to view.
No comments:
Post a Comment