Different Age Groups watching the Television

A study of the viewing habits for different age groups show where the most television and film is being watched. Here clearly at home during the evening is the most frequent use of watching television and film across all ages. Where as we can see the younger generation of  ages 16-24 years held the highest percentage of broadly viewing content outside of the home as well as in.    . 

You can see that with the older generation the need for viewing content outside the home isn't important. The older generation are not consumed by the latest technologies as much as the younger generation are as they were bought up in a world that saw watching television as a family occasion. There were no mobile device distractions as the television held the attention of many families around the world. Submerging themselves into the story and the world of there favourite programs or soaps these traditions now seem lost.

The BBC states:

"In 2003 there were 2.03 television sets per UK household but by 2012, this had reduced to 1.83 sets, according to the TeleScope report."

This shows that the younger generation is much more consumed by the use of their devices no matter where they are. With technologies of 3G and 4G now growing in the United Kingdom internet can reach us almost anywhere unless you are unlucky to live in those rural places where signal fails to reach.

Not only are these devices distracting us in our homes but with the use of them almost anywhere we are also being as rude to using them in restaurant’s when we are surrounded by family or when we are having a drink with our friends. Trying to gain the attention of that someone at the table, who would rather be speaking to someone over their mobile device than to you? Highlights the frustration that the television broadcasters are facing to try and win the attention of their audiences.

See more at: http://www.ericsson.com/res/docs/2014/consumerlab/tv-media-2014-ericsson-consumerlab.pdf