Television and Second Screen Applications

With distractions by the use of the new technology, the industry is fighting for the attention of their television audiences. This has led such public service broadcasters to try and use this knowledge to their own advantage. These broadcasters aim to bring back the attention to the content that is being shown on the television, with the use of the mobile device in conjunction with the content.

With the use of the second screen in conjunction with television, it has allowed for the cross media to become immediate where you can now play along with the shows and programs.  

Applications have been made for television shows, such as the X Factors creation of the X Factor App. The creation of applications has now allowed interactivity between the audience and the content. With this ITV application it encourages you to watch and participate as a fifth judge giving your opinion and also from October 2014 allows the ability to vote for FREE for your favourite act, which has an influences on the outcome of the program.

The X-Factor also during there show advertise their second screen app as a way of getting their viewers who have their mobile devices to hand to download the app and play along with the show. Therefore they are encouraging participation via second screen so that the audiences attention is on the show and not browsing the web or emails.

Since the launch of the newly revamped interactive app in 2013, we could then sync with the live shows so that us the joe public could be the fifth judge and make our own opinions. Recently they have again taken the app further. 

As Talk Talk sponsor the X Factor, they have advertisement for the intro and outro between the three minute advert breaks that we receive. They have chosen to use the X Factor app to their advantage and get the audience involved in the adverts as well. To do this they created the app Mix Off which was used in the last series of X Factor. This allowed users to create short music video clips and add friends across social media sites with the potential of having your music video selfie broadcasted for the intro or outro promoting talk talk.

"The idea for this year's series was simple and exciting: to bring the excitement of The X Factor to everybody," CHI creative director and partner Micky Tudor explains. 

This just goes to show the extremities of how much one public service broadcaster for one show will go to keep the audiences attention and draw people's interactivity to help keep the audiences investment in the content.