It is proven that mobile devices are currently a big part in the way we wish to spend our television experiences. In the 2012 Ericsson Consumer Lab Report, '67 percent of viewers used tablets, smartphones or laptops in their everyday viewing, this is for both video consumption and to enable a social media experience whilst watching television.'
Social media is widely used by the population to communicate between each other, family and friends. Such social media sites now allow for such things as trending so that people can have access to what everyone on the social media site is talking about. For example, the Brit Awards 2015 saw Madonna being pulled down a flight of stairs by her dancers who were taking off her cape (that was still attached round her neck). Seconds after the incident had happened this was all over social media people that weren't even watching the program were reading about the incident and before long many videos were posted on Facebook and Twitter.
Im guessing many people sort to pause and rewind so they could post the video of the poor popstar taking a tumble. With the rate that news can hit social media is outstanding with new features to share posts and videos many things can go viral in a matter of seconds.
Social media is becoming our morning newspaper. Whilst the morning television is on we are picking up our devices to check our social media sites.
This allowance for public opinions on social media can also see advantages and disadvantages on the television and film producers. If people's opinion on certain content is positive and gives a good feedback this is going to have a advantage on the number of people who will then want to watch the program or film. Where as on the other hand negative feedback will have the opposite affect.
These opinions can be cast whilst watching the program or film and many of them are. Taking place whilst content is being aired is the opinion on certain characters and plot lines.
IBM state in November 2013, 'As social media becomes more popular and pervasive every day, its power to influence the value of brands and companies grows with every new blog or public forum posting.'
We are showing that our constant opinions and commentary on content is having an influence on the media. The industry have access to what we the viewers are saying and talking about and they are using this to their advantage to which then can advantage us. By bad press comes better content as the industry can read opinions on where we as audience members feel they are going wrong without having to personally approach or email the public service broadcasters or producers.
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