The use of Convergence in Television and Film

   The film and television industry is a vast, ever changing and influential aspect of 21^st century consumer culture. The growing popularity and advances in technology have also impacted the television and film industry, especially with the expansion of convergence. The use of multi-media platforms and second screen now play a big part in the way that the current society interacts and chooses to view films and television.

   Convergence within the industry has brought advantages and disadvantages for the audience and viewers as well as the broadcasters and distributors. The meaning of convergence is to have two platforms being used at once, such as the television and an additional computing device.

   On-demand multi-media platforms now allow viewers to watch their shows wherever and whenever they like. This has advantaged the viewer, as they now are not restricted to television schedules and can access their favourite shows at the time of their choice.

   Broadcasters have brought in the use of multi-media for audience members to help keep their attention within and throughout the show. Being able to use websites and apps has allowed audience participation from the comfort of there own home. Viewers can now have greater influence on the outcomes of shows through voting online and over the phone.

   For the younger generation, second screen has become a more popular way of viewing television and films. Multi-tasking with different devices also allows audiences to browse the internet and quickly research aspects within the program or film. Second screen also allows for quick response and critique of certain films and programs, which can advantage broadcasters and filmmakers as they have instant access to feedback from social media platforms such as Twitter or Facebook.

   Pre-convergence saw limited public service broadcasters; this meaning that there were also limited choice of content being shown on television. Films were screened only at cinemas so drew in the public to make cinema viewings an event. The public service broadcasters and film producers had control on when content was scheduled and the release of films.

   In 1989, the introduction of new channels emerged. The limit of channels and content was beginning to increase and gave audiences more choice. The growth of the internet then allowed for footage to be played online and in 1995, Real networks streamed a baseball match over the internet live.